Why Cruise?

Not Your Standard SUP

Specs & Features

  • Dimensions: 325 x 82 x16cm & 128 x 32 x 6 inches
  • Max User Weight: 150kg
  • Board Weight: 9.1kg
  • Package Weight: 14kg
  • Skill Level: 
  • Beginner
  • Intermediate
  • Recommended PSI: 15-18PSI

Cruise 10'8 Paddleboard
3-Piece Aluminium Paddle
Swift Pro Pump
ProBoard Backpack
9in US Surf Fin
10ft Ankle Leash
Quick-Suck Bottle Dock
Waterproof Phone case
Pro Repair Capsule
Leaflet

  • Bag Dimensions: 90cm x 46cm x 23cm / 37" x 18" x 9" inches
  • Fin Box: 9in US Surf Fin
  • Paddle Length: Max height: 210cm & 83 inches
    Min height: 175cm & 69 inches

Military grade PVC construction and super reinforced composite dropstitch with ESL and UV resistant HQ coating.

Family standing on a Bluefin paddleboard on a support frame in a grassy area.
Five green stars indicating a 4.5-star rating for Bluefin SUP logo and branding

“The Cruise earns our clear recommendation once again"

Independently reviewed by SUP.center, a leading German paddleboard review platform. Their 2026 test praised the Cruise 10'8 for its premium quality, excellent handling and outstanding overall package.

Adventure in Motion

The Cruise In Action

included accessories

The Complete Kit

Small Details. Big Difference.

White background with no visible objects or text, creating a blank canvas effect
Inflatable paddleboard with textured deck, center fin, and blue graphics for stability and style
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Rear Kickpad

The rear kickpad helps you make faster turns and enjoy better manoeuvrability.

Rear Kickpad
Rear Kickpad The rear kickpad helps you make faster turns and enjoy better manoeuvrability. 01 Rear Kickpad
Croco Deckpad The innovative deckpad is designed for comfort while providing maximum grip. 02 Croco Deckpad
Kayak Seat D-Rings Attach a kayak seat using the built-in D-rings and enjoy a different way to paddle. 03 Kayak Seat D-Rings
Woven Handles Durable woven handles are perfectly positioned for easy carrying and control. 04 Woven Handles
Bungee Storage Patented Front and rear bungee storage gives you space to secure all your gear. 05 Bungee Storage
US Fin Box The versatile US fin box allows you to customise your setup with different fins. 06 US Fin Box
Camera Mount Mount your action camera and capture every adventure from the perfect angle. 07 Camera Mount
Safety D-Ring The patented reflective safety D-ring adds extra visibility and safety on the water. 08 Safety D-Ring
  • 5 stars: 652 (93%)
  • 4 stars: 48 (7%)
  • 3 stars: 1 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
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Wayy White
Sturdy, easy to manoeuvre, perfect for lakes

I am very pleased with the paddle board and the accessories it comes with. It is great quality and suits my needs perfectly.
The bag is a useful additional with handy storage pockets.
On the water the board is sturdy and easy to manoeuvre making it perfect for lake, sea or river.
I would definitely, and will be, recommend this board.

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Anonymous
Stable and easy to handle board

I ordered the new 10.8 Cruise SUP earlier this year with shipping date 26th of May. It was delivered on the 4th of June properly packed and without any obvious damage. Once unpacked the SUP itself was also very well packed inside the shipping box (additional plastic and foam). The only thing was a very strong plastic smell when I unrolled the board.

I did fill the SUP with air and left it a few hours in the living room to test for air leakages - the pressure stayed the same.
On my board I found a few "cosmetic" things like a small damage at the black Kick-pad on the back of the board, a few very small places where the blue paint looks different than on the rest of the board (like it is not properly painted).

The paddle is good and stable and easy to hold and handle. The click connection on the middle part of the paddle (on the pictures) is not very strong which makes the upper part of the paddle with the T-bar move (turn inside the middle part) if you really put force on the paddle to speed up or paddle fast.

During the test on the water last Friday the board was amazing. It is easy to handle, manoeuvre and incredibly stable. Also in comparison with the boards from the SUP school it is obvious, that you get a better board if you pay a little bit more money.
Additional information: If you pump the air into the SUP you really need to be strong especially when you get closer to 11 PSI. I was not able to get more than 11 PSI into the board, because the pump does simply not get against the pressure on the inside of the board.

Conclusion: should you buy a SUP from Bluefin? Absolutely! If you look for a qualitative good board with good additional equipment, you really should make the consideration of buying one!

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Max
Fantastic service and early delivery

Fantastic customer service. The team were helpful on the phone with a pre sale enquiry. Once my order had been placed it arrived a day early, thanks UPS, and the SUP package was first rate. Overly excited now and can't wait to get the board on the water at the weekend and see how it performs. Thank you Bluefin for a hassle free buying experience.

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Florian

Mein 2-Jahres altes SUP Cruises hatte ein kleines Loch.
Von Anfang an beste Betreuung! Altes Board eingeschickt, nach ca 1 1/2 Wochen wurde mir ein nagelneues SUP Board kostenlos geliefert.
Bester Kundenservice, würde ich immer wieder kaufen

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Sandy

Toller Kundenservice! Ich hatte eine Frage und ich wurde sehr gut von einer Mitarbeiterin (Kaye) unterstützt. Das SUP Cruise macht einen qualitativ hochwertigen Eindruck. Vielen Dank!

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Sandy

Toller Kundenservice! Ich hatte eine Frage und eine Mitarbeiterin (Kaye) hat mich sehr gut unterstützt. Das bestellte SUP Cruise hat eine tolle Qualität. Vielen Dank!

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Anonymous
High quality, great price, brilliant service

The SUP I bought is very high quality, & the price was really good, with a quick dispatch and delivery time, all in all a brilliant service.

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Mike
Schnelle Lieferung, professionelle Verpackung

Das Board kam sehr schnell, war sehr professionell verpackt, sieht super aus und macht einen sehr hochwertigen Eindruck.Ich habe es noch nicht ausprobiert ( da wir gerade Winter haben 😉)aber ich freue mich darauf.

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Joachim Rother
Beste Qualität, schneller Service, empfehlenswert

Unser Bluefin SUP ist in bester Qualität und fährt sich einfach Klasse!
Leider hatten wir die kleine Heckflosse verloren und können den Service von Bluefin nur loben. Ersatzbestellung war möglich und Lieferung erfolgte schnell - großes Lob!

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Mel Swan
Well constructed, easy to inflate, great value

Great board purchased at a very reasonable price. Bought for a family member who’s truly delighted. Well constructed, easy to inflate and deflate and meeting all performance expectations.

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JM
Excellent SUP, good quality, fast delivery

Excellent SUP, good quality and well worth the price. Fast delivery service as well.

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Darren twells
Upgraded features, excellent customer support

Bought one last year love it so just bought wife this year one like the upgrades made I did have a small issue so contacted customer support they sorted and went above to solve so they deffo deserve the 5 * thank you bluefin

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Mozza
Fast delivery, no problems, very good quality

The delivery was fast and prompt, no problems whatsoever and the product was of a very good quality. Very pleased

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Louisa
Good products, good communication, go-to company

I have had nothing but good products,good communication from bluefin. It is my go to company for my paddleboarding equipment

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Matt
Great SUP, great service, super stable

Great SUP and great service.
Super stable, even on the sea. Good quality product.

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Heiko Schröder
Stiff construction, paddle connection wobbles slightly

Hallo an das Blue-Fin Team,das Board kam mit allem Zubehör gut verpackt u.zeitnah bei uns an.Alles inspiziert u.auf Vollständigkeit kontrolliert u.was soll ich sagen ,alles da.Board hab ich gleich aufgepumpt, super Steifig
keit u.gute Verarbeitung. Ein kleinen Kritikpunkt muss ich noch erwähnen, das mitgelieferte Paddel ist etwas schwer u. die Verbindungstelle mit dem Druckknopf wackelt etwas.Ansonsten alles Paletti. Vielen Dank für die schnelle Lieferung . M.f.G.H.Schröder

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Leesa Clucas
Sturdy board with kayak conversion option

Cruise 10’8 what can I say! Such an incredible board: sturdy and durable. And perfect for days where the weather doesn’t allow you to stand up, so you can convert to a kayak and take it easy! I can’t believe the difference between my board and all my friends cheaper options! Absolute no brainer for the money!

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Adolf Friedrich
Excellent ordering, delivery and quality

Super gut alles gelaufen sind Zufrieden.
Bestellung Lieferung Qualität der Ware
Excellent.

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Christine McLean
Easy setup, good quality

Easy to set up and dismantle. Good quality.

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Colin Swain
Subtle improvements, solid performer

We got this cruise for my wife ,as I have had mine for two years.
There have been some improvements, which are subtle , for example, the colour.
The finishes around the eyelets, the incorporation of the inflater valve into the deck.
If I had plenty of money I get another one for me,as the board looks better than ever.
As always,easy to take around in it's back pack.
Inflates quickly, so you are on the water in no time.
And best of all it's, a good looking solid board to paddle on.

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Anonymous
Stable, well-made family board

A great board for all the family, great specifications and stability and great value for money when compared with other competitors products too. The paddles are solid but lightweight and have a wide range of adjustment - I'm 6'3' and my youngest is 5' and we both can paddle with ease (although my youngest has much better balance!) Also exceptional customer service when we had a very small issue with one accessories supplied with the board - a replacemt was issued quickly and politely.
I would have absolutely no hesitation in recommending this well made, stable and all-round family board.

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Tammy Krook
Super easy setup, impressive quality

Our first boards. Super easy to use and set up, we’re impressed by their makeup. Had comments from other paddlers to say they’re a good brand and we feel really reassured with our purchase. Already had them out a couple of times and were loving them.

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Stephan & Iris
Schnell aufgeblasen, viel Freude

Wir haben jetzt schon zwei Cruise 10'8. Es ist Ruck Zuck aufgeblasen und wir haben viel Freude damit. Die drei Finnen verleihen dem Board eine gute Stabilität und auch als Anfänger ist es sehr gut zu händeln. Dank des Rucksacks hat man auch alles dabei, was man braucht.
Have fun :)

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Fin Radke
Fast delivery and extraordinary service

The repair kit was sadly missing but they send me a replacement right away.
Super fast delivery and extraordinary customer service! Highly recommended!

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Claire Lewis
Stable, easy, kayak seat included

I love my board and so do my children - it’s so stable in the water, easy to pump up, fits back in the bag easily, and I love that it come with a kayak seat.

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Sian Elin Thomas
Perfect size, best board owned

I love my board. Its the perfect size to stand up. I have tried other boards but this is the best ive had. Highly recommend having one. Love the colours and how easy it is to set up. The bag is perfect for the board.

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Anthony barber
Fantastic board, pump suggestion

I purchased the 15ft cruise tandem, fantastic board, only issue ive got is the pump, i think it should be supplied with a double one 🥵🥵